Time offering 'customized' experimental magazine: "US news weekly Time, which like other publications has been looking for ways to reinvent itself in print and on the Web, is allowing readers to put together their own personalized magazine.
The experiment, called 'Mine,' allows readers to create a print or Web version of a magazine with content drawn from titles owned by Time and its partner in the venture, American Express Publishing.
The titles are Time, Sports Illustrated, Food & Wine, Real Simple, Money, InStyle, Golf, and Travel + Leisure."
I think they are missing the market. I like the idea, but they need a less leisure oriented selection.
Friday, March 20, 2009
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