Obamism

The Lone Ranger: Is Political Activism Cool Again? - SPIEGEL ONLINE - News - International: "Stroke of Genius

Now the Obama campaign is taking this technique to a far higher level. Using its burgeoning e-mail lists, it figures out who might be a likely helper, and in which locations and with which voters. For instance, since we live in Washington D.C., my wife is not asked to call anyone locally because Washington is a certain victory for Obama. Instead, the e-mail asks her to call voters in the nearby swing state of Pennsylvania. A second e-mail, asks her to call, specifically, women voters. It links her, on the Web, to a list of names and phone numbers.

Tonight my wife made her first calls. “They were mostly Hispanic voters,” she surmises, from their names and their accents. “And they were mostly enthusiastic about Obama.” So her message to them was: Don’t forget to vote. (Targeting Hispanic voters has become yet another, little known stroke of genius of the Obama campaign.)

My wife actually made these calls from California, where she is traveling. That’s three hours behind East Coast time. Yet it worked. Mid-afternoon in San Diego was just before dinner time in, for example, Allentown, Pennsylvania. Using her personal cell phone during private down time, she reached all the way across the country to speak to"

Here is the beginning of my post. And here is the rest of it.