Cause and effect?
"More Sponsors Shun 'Glenn Beck'" (AdWeek, 8/28)
"Big Beck: Goes over 3 million viewers, beats O’Reilly in demo." (TVbytheNumbsers 8/27)
"Although Fox may not be losing out in terms of revenue — ads on Beck's show can be rerouted to others — it's significant that so many companies would signal not to run ads following this boycott.
And yet, only more viewers seem to be tuning in. "
Doesn't this argue that the boycott needs to be extended to all of Fox?
No comments:
Post a Comment